These days, pitching media means pitching bloggers. For some topics, a blogger may even be the more influential expert. Still not all publicists have refined their blogger pitching methods. Three years ago when my coworkers discovered that I had a blog – or maybe I sent it to them, begging that they become my first five readers – I became the point person for blogger relations for some of my clients. Since then I have become aware of a lot of disparities between public relations professional and bloggers. Many PR pros think bloggers sit around on our couches all day lazily typing on the Internet. I will quote a panelist who spoke at a conference that I attended: “Bloggers get to sit at home with coffee while I am in an office, wearing professional attire.” That is very untrue. Alternatively, some bloggers think PR professionals are inattentive idiots who can’t be bothered to address an email to the person we’re writing. That is equally untrue. There are a lot of things that I wish I could tell every blogger and single public relations professional from my seat on both sides of the fence. Since I can’t, I’m going to share a few key things I have learned over the year. For PR Professionals:
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MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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