Every industry has buzzwords and jargon we wish people would stop saying.
Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground.
More frustrating though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work.
I’ve worked on PR agency teams, run my own PR agency, and have been the client.
In all this time, I’ve heard a lot of platitudes.
Here are a few that drive me up the wall and how I think we can replace them.
When you run a local business, standing out from the digital noise is no easy feat. Not only is your addressable market limited, but you’re often up against national businesses who have wider resources to dominate conversations and search rankings online.
Here are a few ways that your local business can stand out online using some of the latest technology innovations, social networks, and digital marketing tactics.
When I began my career, blogging was cutting edge and innovative. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.
When I was first self-employed, I wanted to take on every single client that crossed my desk.
Even some who weren’t such a great fit.
I learned (in some cases the hard way) there are certain prospective PR clients you should very much walk away from even if you need the business.
Here are six red flags—things prospective clients actually said to me—that should tell you to think twice about whether or not you want to take them on as prospective PR clients.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.