It's easy in 2018 to believe that the only way to achieve fame and fortune is to get on Snapchat and start your own reality show, but if your target audience isn't there, you'll be speaking to an empty room (or to your mom and three of your cousins).
Several years ago when I was working for a domain name registry that owned the domain extension ".catering" our partnerships team decided to buy a speaking engagement at a catering trade show.
Being in charge of our public relations, I attended the show to network, meet local media and engage social influencers at the show.
The only problem is that there were no social influencers at the show.
First it was Facebook.
Then, everyone you know joined Twitter.
Now Instagram is blowing up our mobile phones.
Also, whatever happened to Vine?
Why are there so many types of social media and why should we all use them? They each have very specific purposes.
Have you heard the cardinal rule of social media?
The 80/20 Rule states that “80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.”
Whether you want to start using social media or evolve your social media use, the 80/20 rule is a standard best practice online – it means that 80% of what you share is content aggregated from bloggers, journalists, podcasters and writers whose content you like and agree with.
Then, the other 20% can be self-promotional: photos and links to your website, products, press clips, blog posts, awards, honors, profiles of you and your team members and more.
Social sharing is a great way to be a good social media citizen: when you are generous with sharing other people’s content, they will want to share yours because you are so giving through your social networks. Just remember to use proper attribution and tag the person whose content you’re sharing!
Here are a few ways to find fresh content to post to your social networks
Social media remains one of the fastest changing industries out there. The norm now will definitely not be the norm six months from now, which makes it hard for communicators to create long term integrated marketing plans.
Even though we can never truly know when something will go viral (to be honest, I never could have predicted the popularity of Pokemon Go) we can be prepared for and anticipate a trends for 2018.
If you want to stay ahead of the ever-evolving social media times, here are three social media and content marketing trends that you should prepare for now
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.