Cooking up the Perfect Domain

If you’re a tech savvy foodie, you may have noticed the Internet is rife with digital innovation in the food and beverage space. From social networks, where people seem to post photos of everything they eat, to delivery apps that will bring you your favorite meal in under an hour, food is everywhere you look online.
Food has even made its way to your domain name endings.

This week, a colleague was browsing for breakfast recipes when he noticed something interesting about the website of a popular Greek yogurt brand. It did not end in .com, .net or .org, but it ended in ‘dot-FAGE’ (.fage): www.usa.fage.

A few clicks through the company website confirmed that Fage is one of the latest food and beverage brands to use its own ‘dot-brand’ domain name ending: usa.fage, uk.fage.
While not all brands have the option of using their company name to the right of the dot, anyone can pop online and choose from one of hundreds of generic and specific domain name endings that provide colorful alternatives to ho-hum traditional domains.

• Dot-café (.cafe)
• Dot-catering (.catering)
• Dot-coffee (.coffee)
• Dot-delivery (.delivery)
• Dot-fish (.fish)
• Dot-kitchen (.kitchen)
• Dot-pizza (.pizza)
• Dot-recipes (.recipes)
• Dot-restaurant (.restaurant)
• Dot-vin (.vin)
• Dot-wine (.wine)