How do I find the target audience for my brand?

It's easy in 2018 to believe that the only way to achieve fame and fortune is to get on Snapchat and start your own reality show, but if your target audience isn't there, you'll be speaking to an empty room (or to your mom and three of your cousins).  

Several years ago when I was working for a domain name registry that owned the domain extension ".catering" our partnerships team decided to buy a speaking engagement at a catering trade show.

Being in charge of our public relations, I attended the show to network, meet local media and engage social influencers at the show. 

The only problem is that there were no social influencers at the show.

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