When I was a senior in college, I was obsessed with finding a job. I combed the now-archaic alumni database. I networked. I sent emails. I made follow-up phone calls. I attended networking events with a paper resume in hand and a black leather portfolio case in my bag at all times.
Luckily, it’s easier now. That is because everything–and I mean everything–is online.
I haven’t carried a physical portfolio since 2010 and even then, it probably looked like the modern day version of a flip phone.
I didn’t even bring a paper copy of my resume to my interview for my current job because I had it locked and loaded on my iPad.
You’ve already been charged with driving more traffic to your client’s website, and now they’re flipping the script on you by creating a microsite that they want you to promote too.
Sounds familiar, right?
Creating microsites—branded content sites that live outside of the primary company home page and/or brand URL—is all the rage right now, especially for consumer brands rich in digital photo and video content.
These websites, often created for a seasonal or specific marketing campaign, can be a double-edged sword: you want an initiative to have its own home on the Internet, but you also want it to be fully integrated into your existing marketing plan, lest you end up cannibalizing your own traffic.
Guess what? It doesn’t have to be that way.
Marketers like to say the catch phrase such as “content is king”, but in the world of public relations and social media marketing, what does that really mean?
Recently I attended an American Marketing Association, “Evening with an Expert” event about content marketing with featured speakers Andy Crestodina, Founder and Strategic Director at Orbit Media Studios, and Laura Chavoen, SVP and Director of Digital Strategy at MSL Group. The speakers addressed how they create successful content for online marketing and further, how to reach as many consumers as possible with content
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.