For most businesses, your website is the first chance you have to make an impression.
For those in the marketing business, a polished and professional website is arguably your most important promotional tool.
Dustin Floyd, a partner at tdg, an ad agency in South Dakota agrees:
A domain name is hugely significant to any business, but that’s especially true for an advertising agency that focuses on digital marketing.
If we’re helping our clients craft effective strategies for selling and positioning themselves online, we’d better set a good example.
Floyd and his business partner decided change the decades-old name of the firm from TDG Communications to simply tdg.
More recently, they purchased tdg.agency for the company’s website.
The previous URL—tdgcommunications.com—was a little long, a little unwieldy, and a little dated. Not sure why ad agencies thought it was trendy to use “communications” back in the 90s, but man, there were a lot of them.
We decided we could both streamline the brand and honor its original name by calling ourselves simply tdg. It’s short, it’s easy to say on the phone, it’s easy for customers to remember, but it’s still familiar to people who know our firm’s previous work.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.