MARIS CALLAHAN
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Why You Should Hire an Experienced PR Agent

12/10/2012

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There goes an old saying, “You get what you pay for.”

When your business has a conservative marketing budget, it might be tempting to hire a so-called public relations professional who costs less than the others. Before you hire that person or agency, it’s important to ask, “How much professional experience does s/he have?”  Some people have extensive PR backgrounds and were professionally trained, while others have simply given themselves the moniker “PR professional” with little knowledge or training

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