There goes an old saying, “You get what you pay for.”
When your business has a conservative marketing budget, it might be tempting to hire a so-called public relations professional who costs less than the others. Before you hire that person or agency, it’s important to ask, “How much professional experience does s/he have?” Some people have extensive PR backgrounds and were professionally trained, while others have simply given themselves the moniker “PR professional” with little knowledge or training
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MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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