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When bloggers solicit brands and public relations companies for sponsored posts, recipe development or other forms of paid advertising, one of the first things they like to tout is how much traffic their site attracts in an average month.
Yes, it’s important to communicate this to brands at some point in the discussion process because most marketers have to report to someone, be it a client or boss, how many media impressions a specific website or cumulative campaign is generating for the brand. Bloggers should be upfront with that number. However, on its own, a blog’s page views are not indicative of your blog’s overall worth and will not convince me to pursue a paid relationship with a blogger
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There are numerous ways that brands, including our own clients, like to work with bloggers. Some like to treat bloggers like traditional journalists, some treat them as brand ambassadors and others like to utilize blogs as a platform for paid advertising. In my opinion, the brands that are “doing it right” do a combination of all three, but that’s a song for a different day.
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MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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