MARIS CALLAHAN
  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact

Do Metrics Matter? Why I Don’t Care if Your Blog Has 1 Million Page Views

11/24/2014

1 Comment

 
When bloggers solicit brands and public relations companies for sponsored posts, recipe development or other forms of paid advertising, one of the first things they like to tout is how much traffic their site attracts in an average month.

Yes, it’s important to communicate this to brands at some point in the discussion process because most marketers have to report to someone, be it a client or boss, how many media impressions a specific website or cumulative campaign is generating for the brand. Bloggers should be upfront with that number.

​However, on its own, a blog’s page views are not indicative of your blog’s overall worth and will not convince me to pursue a paid relationship with a blogger

Read More
1 Comment

3 B Words: Bloggers, Brands and Budgets

11/3/2014

0 Comments

 
There are numerous ways that brands, including our own clients, like to work with bloggers. Some like to treat bloggers like traditional journalists, some treat them as brand ambassadors and others like to utilize blogs as a platform for paid advertising. In my opinion, the brands that are “doing it right” do a combination of all three, but that’s a song for a different day.

Read More
0 Comments

    Musings

    Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.  

    Archives

    February 2018
    January 2018
    December 2017
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    June 2016
    May 2016
    February 2016
    August 2015
    November 2014
    July 2014
    June 2014
    March 2014
    October 2013
    August 2013
    July 2013
    June 2013
    April 2013
    January 2013
    December 2012
    October 2012
    September 2012
    August 2012
    November 2011
    October 2011

    Categories

    All
    Blogging
    Content Marketing
    Marketing
    Public Relations
    Small Business
    Social Media

    RSS Feed

  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact