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When I was at my first job, as an account coordinator, my team was extremely short-staffed. For more than six months my boss and I managed three clients and a workload that four or five people probably could have shared. One night, as she was leaving the office at nine o’clock (an early one for both of us) she stopped in to say good night and made some sort of witty comment about how hard we worked. Then she sighed and said, “such is the nature of the business that we chose.”
Public relations is a constantly shifting and changing industry, now more than ever that I am in business myself. I find myself repeating that line almost daily and with public relations recently ranked the seventh-most stressful job in America, I know I can’t be the only one. This list of “33 (more) Signs You Work in PR” by Beth Monaghan is entertaining…especially to someone who may or may not have spent many a night sleeping beside a certain Blackberry.
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Next week I am helping a client, a healthy snack foods company, organize and execute a Twitter party to help promote its new line of baked, bean-based chips and crackers. A Twitter party is an online chat about a predetermined topic that helps brands meet potential or existing customers, launch a new service or product or simply get people talking.
As someone who uses Twitter daily, I confess to feeling occasional frustration when my entire feed is full of tweets from a sponsored Twitter party about a topic that doesn’t interest me. It’s easy to recognize the many cons that Twitter parties have but as a marketer, I appreciate the value that they can bring to my clients. So, what’s so great about Twitter parties? |
MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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