Should Brands Pay Bloggers for Content?

I participate in a number of blogger forums on Facebook, which some of my friends in the blogging community initiated to give bloggers a place to gather and discuss issues relevant to the rapidly changing world of online publishing.  

​While the types of questions posted run the gamut from technical to business development to vendor referrals, a topic that frequently arises is when bloggers should ask brands for payment to review or mention their products and subsequently, how much they should charge

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