Media 101: Seven Deadly PR Sins

Colleagues have asked me if being a freelance writer and blogger in addition to my work in public relations (PR) ever poses a conflict of interest. My answer is always an emphatic “no” and in fact, being a freelance writer who is frequently on the receiving end of public relations pitches has actually made me better at my job as a publicist.

Why?

Because at the risk of sounding negative, receiving and reading pitches from other publicists has taught me what NOT to do when writing brand messaging, composing a pitch letter and distributing it to my network of media contacts.

Here are a few of the “seven deadly PR sins” that I’ve seen committed in the pitch letters that I, and my fellow writers, have received

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