Colleagues have asked me if being a freelance writer and blogger in addition to my work in public relations (PR) ever poses a conflict of interest. My answer is always an emphatic “no” and in fact, being a freelance writer who is frequently on the receiving end of public relations pitches has actually made me better at my job as a publicist.
Why? Because at the risk of sounding negative, receiving and reading pitches from other publicists has taught me what NOT to do when writing brand messaging, composing a pitch letter and distributing it to my network of media contacts. Here are a few of the “seven deadly PR sins” that I’ve seen committed in the pitch letters that I, and my fellow writers, have received
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MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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