Three Tips for a Successful Media Interview

Several weeks ago, a reporter interviewed me for an article on BlogHer about how to give a good interview to a member of the media. Sounds ironic, doesn’t it? Part of my job as a PR professional is to help clients prepare for interviews with print, online and broadcast journalists (aka: media training) and I have seen firsthand how important it is to be a valuable, authoritative source to the media.

While everyone has a different level of comfort with being interviewed, speaking with the media can present a number of challenges. Whether you are speaking on behalf of your company or your own personal brand, it can be difficult to sound like yourself while also trying to maintain a professional, buttoned-up image.​

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