Social media remains one of the fastest changing industries out there. The norm now will definitely not be the norm six months from now, which makes it hard for communicators to create long term integrated marketing plans.
Even though we can never truly know when something will go viral (to be honest, I never could have predicted the popularity of Pokemon Go) we can be prepared for and anticipate a trends for 2018.
If you want to stay ahead of the ever-evolving social media times, here are three social media and content marketing trends that you should prepare for now
Every industry has buzzwords and jargon we wish people would stop saying.
Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground.
More frustrating though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work.
I’ve worked on PR agency teams, run my own PR agency, and have been the client.
In all this time, I’ve heard a lot of platitudes.
Here are a few that drive me up the wall and how I think we can replace them.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.