Tips to Build a Strong Media Outeach Plan

Public relations is about more than just sending a bunch of email pitches to reporters and hoping to garner coverage for your client or business. Rather, a good PR professional will think creatively and strategically about their media outreach process, and then they will look into securing the proper tools and resources to get the job done.

As someone who works in public relations and simultaneously receives a high volume of pitches from PR people for a separate blog I write, I have seen some great examples of the good, the bad and the ugly when it comes to PR pitching. It often makes me cringe – and truly understand why reporters are often frustrated with PR professionals who don’t act very professional

I’d like to share my list of PR pitching best practices with you today – consider this a public service announcement from someone who has both sent and received PR pitches:

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