MARIS CALLAHAN
  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact

How Local Business Can Stand Out in the Digital Age

6/28/2017

0 Comments

 
Picture
When you run a local business, standing out from the digital noise is no easy feat. Not only is your addressable market limited, but you’re often up against national businesses who have wider resources to dominate conversations and search rankings online.

Here are a few ways that your local business can stand out online using some of the latest technology innovations, social networks, and digital marketing tactics.

Read More
0 Comments

Blogging Tips for PR Pros

6/21/2017

0 Comments

 
Picture
When I began my career, blogging was cutting edge and innovative. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Read More
0 Comments

Six Things You Never Want to Hear from Prospective PR Clients

6/1/2017

0 Comments

 
Picture
When I was first self-employed, I wanted to take on every single client that crossed my desk.

Even some who weren’t such a great fit.
​
I learned (in some cases the hard way) there are certain prospective PR clients you should very much walk away from even if you need the business.

Here are six red flags—things prospective clients actually said to me—that should tell you to think twice about whether or not you want to take them on as prospective PR clients.

Read More
0 Comments

    Musings

    Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.  

    Archives

    February 2018
    January 2018
    December 2017
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    June 2016
    May 2016
    February 2016
    August 2015
    November 2014
    July 2014
    June 2014
    March 2014
    October 2013
    August 2013
    July 2013
    June 2013
    April 2013
    January 2013
    December 2012
    October 2012
    September 2012
    August 2012
    November 2011
    October 2011

    Categories

    All
    Blogging
    Content Marketing
    Marketing
    Public Relations
    Small Business
    Social Media

    RSS Feed

  • Home
  • About
  • Blog
  • Work Together
  • In Good Taste
  • Contact