No matter what business you’re in, your personal brand is crucial to how the public perceives you. Whether you’re an entrepreneur, a CEO, or a junior executive at a large corporation, your personal brand is how you appear to the world and often reflects directly upon your company or employer. Therefore, it’s fair to argue that a strong, polished personal brand is preferable to one that lives under the radar. The beauty of living in the digital age is that anyone can use the Internet to market his or her personal brand at any time. Websites, social networks and online forums are all popular mediums for small businesses and entrepreneurs alike who want to build up a presence and become recognized as a go-to person in his or her respective industry, but it’s also important to get out from behind your desk and promote your brand live, too. So, where do you start?
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MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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