Questions to Ask Before You Start a Company Blog

Blogging has gained popularity in recent years and remains one of the “it” marketing vehicles for companies large and small. I’ve had numerous clients and prospective clients approach me with hesitation about starting a company blog – they don’t have the time, they don’t know what to say, they have concerns about giving customers a public forum to sound off.

While a recent study by Social Media Examiner that reported 68 percent of small businesses use blog posts as part of their social-media strategy, blogging is still a relatively new concept in the grand scheme of marketing. It’s normal for companies, especially small businesses with limited resources, to feel reluctant about taking the plunge.

If you’re thinking about starting a company blog, it’s important to ask yourself a few questions before you create your new URL and start clicking away on the keyboard!
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