The world of communications, public relations and digital marketing is constantly changing. The trends and tactics that are working right now might not even exist six months from now (does anyone even remember Vine? Periscope?
(Yeah, I didn't think so).
There are also some tactics, that, despite growing staler and staler every year, have stuck around. Here are several things that I think us communications professionals should immediately embargo..
Recently, I chatted with Lara Wellman of The Biz Studio to talk about alternatives to the traditional dot-com naming conventions.
As you've read here before, many companies are moving away or adding to their dot com domain name, but there is a lot to think about when it comes to buying personalized and other alternative domain extensions.
Click here to listen to the full podcast about new domain name extensions and more great content from Lara.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.