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When I started my first public relations job out of college, my boss, the woman who hired me, told me: “your job is about enthusiasm, follow-up and attention to detail.”
Though I am doing a lot of things differently than I was when I was an entry-level account coordinator, my job is still about enthusiasm, follow-up and attention to detail.
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In any industry, trade shows are an important part of networking with potential clients, customers, influencers and media.
Because the biggest industry trade shows only happen once a year, it is important to make the most of these opportunities to get your brand message to the public in a streamlined and efficient manner. If your marketing department is busy making plans and preparations for your booth and customer meetings, you might need to outsource your PR and media relations work surrounding the show to a PR agency |
MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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