In today’s over-competitive world, PR pros need to stand out. Especially if you’re starting your own PR business.

First thing you need to cut through the noise is an online business card. A place where your potential clients can learn more about who you are and how you can help them.
Yes, I am talking about your website.

You already know you need a professional, mobile-friendly website.
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But how can you stand out?

Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz.

Nearly every article about the corporate restructuring focused on this element of their new brand.

It’s unlikely they would have gotten the same widespread coverage if they’d used alphabet.com as their domain. Or instead branded as Google Ventures LLC or some other bland holding company name.

Instead, their use of a domain extension that played on their new organization’s name turned a business reorganization into a successful brand launch.