In 2011, I was barely a senior account executive on the brand marketing team at a fancy public relations agency when I quit to start a PR business.
I wasn’t unhappy.
But I wasn’t excited about going to work in the morning, either.
Plus, I’ve never been especially good at faking my feelings.
The previous year, I had met a group of solo PR practitioners and I couldn’t stop thinking about the passion they had for their clients.
I liked the lifestyle flexibility that self-employment offered and the creativity they put forth in their work every day.
After resigning from my job (mid-December), by the time I turned 27, on January 10, I launched my PR business and had two clients lined up.
I also had a part-time job to fall back on in case the whole PR thing didn’t work out as planned.
(Spoiler alert: I’m not currently waiting tables, so it worked out.)
I did make some pretty significant mistakes along the way.
In case you’re considering launching your own PR business, here are three things I wish I knew before I started
You’ve already been charged with driving more traffic to your client’s website, and now they’re flipping the script on you by creating a microsite that they want you to promote too.
Sounds familiar, right?
Creating microsites—branded content sites that live outside of the primary company home page and/or brand URL—is all the rage right now, especially for consumer brands rich in digital photo and video content.
These websites, often created for a seasonal or specific marketing campaign, can be a double-edged sword: you want an initiative to have its own home on the Internet, but you also want it to be fully integrated into your existing marketing plan, lest you end up cannibalizing your own traffic.
Guess what? It doesn’t have to be that way.
Thoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo.