 About seven or eight years ago I was having drinks with two friends, both of whom had blogs.
One commented that even though she was blogging for fun, as a reality TV junkie she had secretly always dreamed of being famous. In response, our other friend hid under the couch. I took the middle ground stance. Although I don't have Hollywood aspirations, I do want to be well-regarded in my industry and respected for my talent and expertise. As it happens, my talent and expertise is in branding, communications and public relations -- helping business owners define and present their brands to specific audiences. Although PR alone will never make you famous, all of us have numerous tools at our finger tips to build and shape a personal brand in any industry. Whether your career is full-time in the corporate world, you have a side hustle, or you're bootstrapping a small business, the first step to establishing and building a solid brand for yourself is to find your target audience.
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 If you own a small business or manage the communications for a brand, it's entirely likely that you've received a negative review.
One of the most common "crisis" issues that arises in the real estate world is when an unhappy client leaves a negative review. In real estate, where the competition is deep and challenging, reviews and referrals are everything. Even one review can jeopardize someone's ability to get that next client. Now, with that said, I feel like I also have to say this: some people are impossible to please no matter what you do and others are just plain unreasonable. Some people will never b satisfied whether you respond to the review or move mountains to correct whatever problem occurred. When the real estate agents that I work with come to me with concern over a negative review, I almost always tell them to see it as an opportunity. Responding to a negative online review tells the public a lot about how you run your business.  It's easy in 2018 to believe that the only way to achieve fame and fortune is to get on Snapchat and start your own reality show, but if your target audience isn't there, you'll be speaking to an empty room (or to your mom and three of your cousins).
Several years ago when I was working for a domain name registry that owned the domain extension ".catering" our partnerships team decided to buy a speaking engagement at a catering trade show. Being in charge of our public relations, I attended the show to network, meet local media and engage social influencers at the show. The only problem is that there were no social influencers at the show. |
MusingsThoughts on new and traditional media, current events, life in Chicago and the occasional small Chihuahua photo. Archives
February 2018
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